3 1/2 stars
Beginning in 1959 forward thinking people began to ask a key "what if" question. What if computers
could predict how people would act based on algorithms? Then they asked what if they could use that information to influence people to act a certain way? Simulatics Corp. did just that with Kennedy's presidential campaign and later to disseminate information released about the unpopular Vietnam War. This group laid the groundwork for all the social media platforms and advertising . It includes a second story about the women behind the scene who , like the space program, were instrumental in the success of this company. Anyone who is interested in very early computing and promotion will be riveted. The author has a very easy going style and adds a human element making it an easy and enjoyable non-fiction read.
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